Our Mission

We advance gender equality by challenging discriminatory policies and practices that limit women and girls from attaining their full power.

Our Campaigns

We tackle the worst barriers that women and girls face in sports because those barriers are mirrored in society—violence and harassment, unequal pay, low representation, poor investment, inferior resources, and reduced opportunities.

Our Athlete Advocacy Training

We help athletes demand protection and safeguard their rights through training in human rights, storytelling and messaging, public campaigning, and strategic partnerships.

Our Vision

We are working to build and ensure a gender equal future. By enlisting budding and elite athlete leaders we are starting a revolution for the future of women and girls in sports—and beyond.

Advocacy Campaigns

Standing Up For Afghan Athletes

We will pressure international sports bodies and UN member states to use any leverage possible to counter the gender oppression and dehumanization of girls and women by Taliban rule, specifically barring them from playing sport and accessing education—two fundamental human rights that are completely interlinked in Afghanistan.

Pressuring FIFA

We are advocating for FIFA to establish a child safeguarding policy for the World Cup 2026. When FIFA accepted the United Bid from the U.S., Canada, and Mexico, it included a commitment to establish a child safeguarding policy. Seven years later, no such policy is in place. Our #DearFIFA campaign is pressuring FIFA to fulfill their promise and responsibility to keep children safe on and off the field. 

Defending Title IX

We will mobilize U.S. college students to take legal action against academic institutions that are engaging in sex discrimination based on the Title IX civil law. The goal is to close the enormous gaps of $1 billion dollars in scholarships, $164 million dollars in recruitment, and 200,000 sports opportunities between men and women student athletes.

Empowering & Protecting Athletes

We are pushing the U.S. Congress to pass reforms to the Empowering Olympic, Paralympic and Amateur Athletes Act which will result in much greater oversight of the U.S. Olympic and Paralympic Committee and the U.S. Center for SafeSport. These reforms are critical to improve the protection of athletes from abuse, including creating safe reporting mechanisms.